Laphroaig Prepares for Live Twitter ‘Opinions Welcome’ Projection Project

Opinions Welcome – “Big Opinions”

Join in on the fun. You may all be familiar with Laphroaig’s ongoing “Opinions Welcome” campaign. To shake things up, John Campbell, for one week only (11-15 October), will be choosing “Opinions Welcome” tweets to display onto the over 200-year-old iconic white wall of the Laphroaig distillery, Warehouse No.1 on the shores of Islay.

Laphroaig Big Opinions 1

Big Opinions asks whisky lovers – and haters – to put their impression of Laphroaig into words using the hashtag #OpinionsWelcome; no easy feat. Every opinion will be presented alongside the author’s Twitter handle, capturing their individual impression of Laphroaig’s distinctive and widely divisive flavor profile.

The Big Opinions campaign showcases the vivid descriptions of the International whisky community and brings Laphroaig’s valued customers across the world closer to the distillery, in true #OpinionsWelcome style.

The spectacle can be watched live at, which will capture every imaginative post throughout the 5-day event. Those selected to feature in the Big Opinions projection will receive photography and a video of their own opinion up in lights on the distillery wall for the world to see, to share with their fellow whisky drinkers.


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